Cookie Policy

What are cookies?

Like the vast majority of websites, we use small data files that are placed onto your devices (computer, tablet, mobile phone etc.) which allow us to record specific types of information whenever you visit and interact with our website.

These files are used in order to help you better navigate through the pages of our website, to remember your individual preferences, to track information about your visits and, ultimately, in order to improve your overall experience. Additionally, these files can be used in order to ensure that the adverts that you see online are more likely to be of interest to you.

You are, in accordance with EU Cookie Law, required to provide us with permission to use cookies before we may place them on your device. Please note that, if you do not provide us with these permissions, certain parts of our website may not function correctly.

Types of Cookie

Persistent Cookies

These cookies will remain present on a device for a length of time specified within the cookie itself. These cookies remember a user’s individual preferences and restore them when the user revisits the relevant website.

Session Cookies

Also known as persistent cookies, these files allow websites to recall which pages you have visited and what information you may have entered in order to ensure that you do not need to enter it again and that you may move from page to page as quickly as possible.

Sessions cookies are entirely temporary and are removed from devices as soon as a browsing sessions ends.

Essential Cookies

These cookies are essential as they keep our website functional and enable us to provide clients with the services that they have purchased from us. As these cookies are essential to the functionality of our website, we are not required to collect your consent to place them on your device and, by using our website, you consent to these files being placed on your device/s.

These cookies are used to ensure that our site is functional and that we may provide clients with the services that they have purchased only. These cookies provide no information to any third parties, do not track behaviour and are not used to serve adverts or any other content on users of our site. Performance Cookies

Performance cookies collect anonymous information on how people use our website which we, in turn, use in order to improve our website and services. Examples of this may include which pages of our site are visited the most frequently or to test different versions of our site. All of the information that is collected through these cookies is entirely anonymous and cannot be used in order to identify individual visitors.

In particular, Action Direct Limited uses cookies supplied to us by Google that are designed to enable us to utilise its Analytics tool. These are as follows:

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  • __utmb
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  • __utmz

Each of these cookies collects information about how visitors use our site. We use this information in order to compile reports and help us make improvements to our site. The cookies listed above collect information in an anonymous form; including the number of visitors to the site, where visitors have come to the site from and the pages they visited. Please click here to view Google Analytics Privacy Policy and here to learn how to opt out of Google Analytics.

Advertising Cookies

Action Direct Limited uses remarketing cookies provided by Google AdWords and Google subsidiary Doubleclick in order to trigger adverts concerning products and/or services which are likely to be of interest to you on numerous websites. These cookies are placed on your machine when you visit our website and neither identify you nor provide any individual or website access to your device/s. Should you wish to do so, you may opt out of Google’s and its subsidiaries’ remarketing cookies here.

Action Direct Limited uses the following cookies in order to trigger adverts offering goods/services that may be of interest to you:

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  • PREF
  • SID